ConsumerAuto
Google Ads Campaign: How Customers Find Us
Understand the customer journey from Google search to your dealership. Learn what messaging resonates and why leads are pre-qualified before they reach you.
~200 Active Ads
Verified Google Ads running across Canada, targeting customers actively searching for auto financing solutions
Pre-Qualified Leads
Customers have already decided they want financing. Your job is to present vehicles and confirm interest
High-Intent Traffic
100% Google Search Ads - customers searching for "bad credit financing," "auto loans," "used cars"
Core Ad Messaging
Credit Flexibility
"Bad Credit, No Credit, Collections, Late Payment - We Approve All Credit." Directly addresses customer concerns about approval odds.
Speed & Convenience
"Get Approved Fast" messaging appeals to customers wanting rapid results without bureaucratic delays.
Selection & Affordability
Showcase vehicle inventory and monthly payment affordability across different vehicle types.
Customer Journey: Ad to Your Dealership
Ad Impression
Customer searches for auto financing on Google and sees ConsumerAuto ad in search results
Click & Landing
Customer clicks ad and arrives at consumerauto.ca - already pre-qualified by intent
Application
Customer completes Apply-Now or Apply-New form with their financing details
Lead Assignment
System scores application and assigns to your dealership based on location and inventory
Your First Contact
Customer is convinced financing is possible. Confirm interest and present vehicle options
Conversion
Customer visits your dealership and completes the purchase
Why This Matters for Your Calls
They're Pre-Sold on Financing
Ads have already convinced them approval is possible. Focus on vehicles and rates, not financing feasibility.
They're Actively Searching
Not passive browsers - motivated customers looking for solutions today. Urgency is built in.
They Know About Credit Flexibility
Don't be surprised if they mention the ads' credit-friendly messaging. Confirm we work with all credit profiles.
They Expect Speed
Ads promise fast approvals. Deliver on that promise with quick response times and efficient processes.
100% Google Ads Search Leads
Real intent customers actively searching for vehicle financing. No display, no remarketing—only high-intent search traffic.
Dealer Support & Training
Comprehensive onboarding, dedicated account managers, and ongoing support to help you succeed with ConsumerAuto leads.
24-48 Hour Response Window
Contact within this window for best results. First contact within 1-3 hours is optimal for highest engagement and customer satisfaction.
Complete Customer Journey
Understanding how customers reach us, what they're told, and how you'll receive and handle leads.
Maximizing Lead Success
Every lead is a real customer actively searching for vehicle financing. Success depends on your speed, messaging, and follow-up strategy.
Speed Matters Most
Contact within 1-3 hours
First contact during business hours (7 AM - 7 PM, Mon-Sat) dramatically increases engagement
24-hour maximum response
Leads contacted after 24 hours show significantly lower engagement
Multiple attempts if needed
Try 2-3 times before marking as unreachable. Persistence pays off
Inventory & Budget Alignment
Have vehicles ready
Know your inventory in the $300-$800/month payment range before calling
Match stated preferences
Customer said "truck"? Have trucks ready. Mismatches reduce customer satisfaction
Be transparent on rates
Explain that rates vary by lender and credit profile. No surprises at desk
Approval & Financing
Diverse Financing Options
You have access to multiple financing options. Shop rates for the customer
Explain approval status
Be clear about what's been approved and what still needs verification
Offer payment flexibility
If rate is high, discuss term length or down payment adjustments
Common Return Reasons
- →No Contact: Customer unreachable. Try multiple times, different hours
- →Budget Mismatch: No vehicles in their price range. Have inventory ready
- →Rate Rejection: Offer alternatives (longer term, larger down payment)
- →Lost Interest: Follow up quickly. Delays = lost deals
Your Success Playbook
Hour 0-3: The Golden Window
- ✓ Pull lead information
- ✓ Identify matching vehicles
- ✓ Make first contact call
- ✓ Confirm interest & schedule
Hour 3-24: Confirmation & Follow-Up
- ✓ Send vehicle photos/details
- ✓ Confirm appointment time
- ✓ Prepare financing options
- ✓ Attempt 2nd contact if no answer
Day 2+: Persistence & Alternatives
- ✓ Final contact attempt
- ✓ Offer virtual tour option
- ✓ Present alternative vehicles
- ✓ Document outcome
Dealer Messaging Guidelines
How to handle different customer segments and objections while maintaining ConsumerAuto brand consistency.
Opening Call Script
"Hi [Name], this is [Your Name] from [Dealership]. I'm calling about your vehicle financing application with ConsumerAuto. Is now a good time to discuss your options?"
This script is warm, professional, and immediately establishes context. It respects their time by asking if they're available.
Handling Customer Objections
"I'm not sure I can afford this."
Response: "That's exactly why you applied with ConsumerAuto. We work with multiple lenders to find rates and terms that fit your budget. You mentioned a monthly budget of $[X] — I have vehicles in that range ready for you to see."
"What if I get declined?"
Response: "That's unlikely. Your application was submitted to our lender network, and we've already identified options for you. If anything, we may need to adjust terms or vehicle choice, but we're here to make this work."
"I want to think about it."
Response: "Absolutely. Just so you know, your approval is valid for 30 days. When would be a good time for me to follow up? I want to make sure you find the right vehicle."
"I found a vehicle elsewhere."
Response: "Great! We can still help with financing for that vehicle. Let me know the details, and I'll work with our lenders to get you approved. We often beat other rates."
What NOT to Say
- ❌ "You're guaranteed to get approved" (No guarantees)
- ❌ "We have the best rates in Canada" (Rates vary by lender)
- ❌ "Bad credit? No problem, everyone gets approved" (Misleading)
- ❌ "You'll definitely drive away today" (Don't promise outcomes)
- ❌ "We don't check credit" (We do, but we work with all situations)
- ❌ Pressure tactics or urgency ("This offer expires today")
Brand Voice Principles
Calm
Never rushed, never aggressive
Reassuring
Normalize credit challenges, reduce anxiety
Neutral
Non-judgmental, fact-based
Professional
Competent without being corporate
Canadian
Friendly, approachable, trustworthy
Helpful
Focus on solving problems, not selling
Application Form
All ConsumerAuto customers complete the Apply-Now form. Understanding the data collection process helps you know what information customers have already provided.
Apply-Now Form
Main comprehensive application
URL:
consumerauto.ca/apply-now
Completion Time:
~2 minutes
Data Collected:
15+ fields (comprehensive profile)
Information Collected:
- ✓ Full name, email, phone
- ✓ Complete address
- ✓ Date of birth
- ✓ Vehicle preference (Car, Truck, SUV, Van)
- ✓ Credit rating (self-reported)
- ✓ Employment details (status, length, title, company)
- ✓ Monthly income
- ✓ Residential stability
- ✓ Trade-in information (optional)
- ✓ Monthly budget ($300-$800)
Lead Quality:
Medium to High - Comprehensive data enables accurate lead scoring and dealer matching
Handling Apply-Now Leads
You Have Detailed Information
Use it to personalize the conversation and build confidence
Expect Higher Engagement
They invested time - they're more committed
Be Confident
Present options based on their stated preferences and budget
Best Practices
Follow the playbook for optimal results and customer satisfaction
Apply-Now Form: Complete Walkthrough
Step-by-step breakdown of the comprehensive application flow
Step 1: Vehicle Selection
Customer selects: Car, Truck, SUV, or Van
Step 2: Employment Status
Customer selects: Employed, Self-Employed, or Retired/Pension
Step 3: Monthly Income
Customer selects bracket: $1800-$2200, $2200-$3000, $3000-$4500, or $4500+
Step 4: Credit Rating
Customer self-reports: Excellent, Good, Fair, or Poor
Step 5: Monthly Budget
Customer uses slider: $300-$800 monthly payment
Step 6: Contact Information
First name, last name, email, phone, address, city, province, postal code
Step 7: Employment Details
Job title, company name, employment length, and status confirmation
Step 8: Residential Stability
Customer indicates: Own home, Rent, or Other
Step 9: Trade-In (Optional)
Customer indicates if they have a vehicle to trade: Yes or No
Result: Customer receives vehicle matches and is assigned to nearest local dealer with complete lead profile.
What a Lead Looks Like
Here is an example of a typical ConsumerAuto lead you will receive. This shows the complete information available to help you qualify and contact the customer.
Lead ID: CA-2025-0847
Received: January 15, 2025 at 2:15 PM EST
Customer Information
Name
Sarah Mitchell
Phone
(416) 555-0142
Address
245 Bloor Street West
City, Province, Postal
Toronto, ON M4W 1A8
Date of Birth
1992-03-15 (Age 32)
Vehicle and Financial
Vehicle Type
SUV
Monthly Budget
$450 - $550
Credit Rating
Good
Employment Status
Employed
Monthly Income
$3,200 - $4,000
Employment Length
3+ Years
Employment Details
Job Title
Marketing Manager
Company
Digital Solutions Inc.
Residential Status
Own Home (4+ years)
Trade-In
Yes - 2019 Honda Civic
Call Notes
- Looking for a reliable SUV for family use
- Prefers newer model (2020 or newer)
- Trade-in has 95,000 km, good condition
- Valid drivers license, clean record
- Best time to call: Weekday evenings after 5 PM
- Prefers email communication for initial offers
How to Use This Lead
- 1. Contact Immediately: Call within 1-3 hours during business hours for best results
- 2. Verify Information: Confirm details and update any information during first call
- 3. Match Inventory: Use budget and preferences to find 3-5 suitable vehicles
- 4. Schedule Test Drive: Aim for same-day or next-day appointment
- 5. Update Portal: Log all contact attempts and outcomes in dealer portal
Dealer Expectations & SLAs
What we expect from you, and what you can expect from us. Service level agreements and performance standards.
What We Expect From You
Contact Within 24 Hours
First contact should happen within 1-3 hours during business hours (7 AM - 7 PM, Mon-Sat)
Maintain Brand Voice
Use the messaging guidelines and tone principles provided in this guide
Transparent Communication
Be honest about rates, terms, and vehicle availability. No pressure tactics
Report Outcomes
Update us on returns and customer feedback through the dealer portal
Provide Customer Support
Handle initial customer questions and issues. Escalate to ConsumerAuto when needed
What You Can Expect From Us
Qualified Leads
Pre-screened applicants with verified information and lead quality scores
Lender Network Access
Multiple lenders with competitive rates and flexible approval criteria
Dealer Portal Access
Real-time lead notifications, scoring, contact history, and analytics
Ongoing Support
Dedicated dealer support team available Mon-Sat, 7 AM - 7 PM
Training & Resources
Onboarding materials, messaging guides, and best practice updates
Dealer Support & Resources
Everything you need to succeed as a ConsumerAuto partner dealer.
Dealer Support
Email: [email protected]
Phone: 1-888-660-8663
Hours: Mon-Sat, 7 AM - 7 PM EST
Training Materials
Download the complete dealer onboarding guide with all resources.